User Story Mapping Session: Online Grocery Shopping Platform

Date: [Insert Date]
Facilitator: [Your Name]
Participants:

1. Product Manager
2. UX/UI Designer
3. Software Developer
4. Marketing Specialist
5. A few potential end-users (customers)
   Tools Used: Sticky notes, whiteboard (if in-person), or a virtual tool like Miro or MURAL (if remote)

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Objective

1. Identify the key user activities and tasks for the Online Grocery Shopping Platform.
2. Break down activities into user stories and map them out to understand the overall flow.
3. Prioritize features for the Minimum Viable Product (MVP) and plan future enhancements.

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Preparation

1. Review the overall goals of the platform and familiarize yourself with common user journeys.
2. Prepare a space for mapping out user stories, using a whiteboard or a virtual collaboration tool.
3. Invite participants who represent different roles and perspectives.

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Session Agenda

1. Introduction (10 minutes)
   • Welcome participants and introduce the concept of User Story Mapping.
   • Explain the goals of the session and how it will help in building a user-centric product.
   • Briefly go over the agenda and what to expect.
2. Define User Activities (20 minutes)
   • Activity: As a group, brainstorm the main activities a user would perform on the platform.
   • Examples of Key User Activities:
     1. Browse and Search for Products
     2. Add Items to Cart
     3. Review Cart and Make Adjustments
     4. Checkout and Payment
     5. Track Order and Receive Delivery
3. Map Out User Activities and Subtasks (40 minutes)
   • For each user activity, identify and list the smaller tasks or steps a user would take.
   • Use sticky notes to map each task under its corresponding user activity.
   • Example Mapping:
     1. Browse and Search for Products
        • View product categories
        • Use the search bar to find specific products
        • Apply filters (e.g., by price, brand, dietary restrictions)
        • View product details and read reviews
     2. Add Items to Cart
        • Select product quantity
        • Add product to cart
        • Receive a confirmation message
     3. Review Cart and Make Adjustments
        • View cart summary
        • Remove items from the cart
        • Adjust quantities
        • Apply discount codes
     4. Checkout and Payment
        • Enter delivery address
        • Choose delivery time slot
        • Select payment method
        • Confirm order and payment
     5. Track Order and Receive Delivery
        • Receive order confirmation email
        • Track order status
        • Receive notifications for delivery updates
        • Confirm delivery and provide feedback
4. Prioritize User Stories for MVP (30 minutes)
   • As a group, discuss which user stories are essential for the MVP and which can be added later.
   • Use a prioritization method, such as “Must-Have,” “Should-Have,” “Nice-to-Have.”
   • Example MVP User Stories:
     • Must-Have: Search for products, add items to cart, checkout with payment, and track order.
     • Should-Have: Apply filters, use discount codes, and choose delivery time slots.
     • Nice-to-Have: Read product reviews, receive notifications, and provide delivery feedback.
5. Plan for Future Enhancements (20 minutes)
   • Identify additional features that can be developed in future releases.
   • Examples of Future Enhancements:
     • Personalized product recommendations
     • Subscription services for recurring deliveries
     • Integration with voice assistants for hands-free shopping
6. Wrap-Up and Next Steps (10 minutes)
   • Summarize the key takeaways from the session.
   • Discuss the next steps, such as creating detailed user stories and starting development on the MVP.
   • Thank participants for their time and input.

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Example of User Story Map

Top-Level Activities:

• Browse and Search for Products
  • Stories: “As a user, I want to view product categories so that I can browse easily.”
  • Stories: “As a user, I want to use a search bar to quickly find what I need.”
• Add Items to Cart
  • Stories: “As a user, I want to select the quantity of a product so that I can add the correct amount to my cart.”
• Checkout and Payment
  • Stories: “As a user, I want to enter my delivery address so that I receive my order at the correct location.”

Prioritization Example:

• Must-Have: Search bar, add to cart, address entry, payment processing.
• Should-Have: Filters, discount codes, delivery slot selection.
• Nice-to-Have: Reviews, personalized recommendations.

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Follow-Up

1. Convert the prioritized user stories into a product backlog for development.
2. Schedule a follow-up session to review progress or to refine user stories further if needed.
3. Begin wireframing and designing based on the agreed user stories and flows.